Web Analyst

Web Analyst

  • Location

    Miami, United States

  • Sector:

  • Job type:


  • Contact:

    Collin Hase

  • Job ref:


  • Published:

    11 months ago

  • Expiry date:


  Performing regular reporting and ad-hoc analysis to gain insight into user behaviors.

·         Being able to monitor KPIs and create custom dashboards with the goal to tell stories and present results to upper management and other stakeholders within the organization.

·         Creating and executing content testing and user personalization plans.

·         Being able to optimize content at scale to continuously improve traffic acquisition, user experiences, and funnel conversions.

·         Proactively discover solutions and provide recommendations to improve the website’s content creation and distribution processes. Recommendations will include design and content enhancements, CTA optimization, and product placement for merchandising success.

·         Measurement, user behavior testing, and content optimization 

·         Evaluating traffic acquisition, user experience, and site conversions to provide strategic and tactical recommendations to improve the website’s performance is the main objective.

·         Problem-solver, analytical, driven individual is going to do great in this position.

·         Assessing emerging tools and industry trends to build a competitive toolset with an early-adoption mindset.

·         2+ years of experience in web analytics (Adobe Analytics/Omniture experience highly valued)

·         Excellent web analytics skills and the ability to analyze complex sets of data. 

·         Microsoft Excel (including pivots, formulas, and macros) and PowerPoint efficiently to digest the data and correlate multiple data points.

·         Ability to manage multiple deadlines in parallel and expectations for workload as well as managing the workflow deliverables.

·         Ability to collect data from multiple sources including web, product, and customer databases to create combined views.

·         Excellent project management skills as well as outstanding communication skills and the ability to effectively summarize and present results.