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Adobe Target/Analytics Consultant

Dave Kalloway

Dave Kalloway
San Diego, California - United States
Base ID: 65360

Education

2012- Master of Science, Integrated Marketing and Communications – Roosevelt University

2009- Bachelors of Arts, Journalism – Western Illinois University

Professional Summary

  • 9+ years of Business Intelligence experience working with Adobe and Google 
  • Assembled precise and targeted hit/visit/visitor level reporting of launched Target activates under the company’s A/B testing program using Adobe’s A4T integration to further investigate primary and secondary goals along with its residual downstream effects.
  • Lead analytics testing program with Adobe Testing Target, implementing A/B and multivariate experiments while reporting impactful insights on such launched Target Activities.
  • Data Insights and trends from analysis lead to a 26% increase in total web traffic YoY and a 35% increase in marketing-generated revenue YoY.
  • Reported digital insights using Google Analytics, and Salesforce CRM data reporting.
  • Utilized CRM software Salesforce to compile and analyze data Allstate agency trends per region.

Previous Company

Royal Caribbean

Certificates

Google Analytics, Salesforce

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