2012- Master of Science, Integrated Marketing and Communications – Roosevelt University
2009- Bachelors of Arts, Journalism – Western Illinois University
- 9+ years of Business Intelligence experience working with Adobe and Google
- Assembled precise and targeted hit/visit/visitor level reporting of launched Target activates under the company’s A/B testing program using Adobe’s A4T integration to further investigate primary and secondary goals along with its residual downstream effects.
- Lead analytics testing program with Adobe Testing Target, implementing A/B and multivariate experiments while reporting impactful insights on such launched Target Activities.
- Data Insights and trends from analysis lead to a 26% increase in total web traffic YoY and a 35% increase in marketing-generated revenue YoY.
- Reported digital insights using Google Analytics, and Salesforce CRM data reporting.
- Utilized CRM software Salesforce to compile and analyze data Allstate agency trends per region.
Google Analytics, Salesforce